Step Into Giving

  • Apr 12, 2022

Virginia Tech and Synergy Imports have worked together for a few years to create a successful giving campaign with a global outreach. The campaign is centered around Giving Tuesday, a worldwide charitable giving event that follows on the heels of Thanksgiving each year. Virginia Tech jumped in with both feet by connecting to National Sock Day, which falls the first week of December. 


The first year, Synergy’s creative team worked with VT to create custom-designed knit dress socks that were sent to over 2,000 generous Hokie donors.

The next year, VT wanted to take the program to another level. The university was seeking more involvement on campus so they partnered with their students to design the socks. The Synergy creative team provided guidelines and templates to Virginia Tech’s Department of Apparel, Housing, and Resource Management. The students were tasked with creating unique and thoughtful sock designs. The finalists submitted their entries and more than 4,000 members of the Hokie community voted for their favorites. The final three designs were submitted for production and brought to life. Approximately 7,500 pairs of student-designed socks were mailed to supporters.

The following year, students in the university’s Fashion Merchandising and Design program developed original designs with the anticipation of building on the success of the previous campaigns. Students were able to use illustration and design skills learned in their courses to create sock designs. Votes for the best designs came in from Hokies around the globe. Anyone who donated $10 or more in support of any of the university’s colleges, departments, programs, or funds was able to select a pair to receive. 

The success of the program runs much deeper than the number of new donors and donations flooding into the department. This program has truly engaged the entire university community from current students and staff to University friends and fans.  


Step into AWESOME with Synergy's Dress Socks - Check them out here:

Dress Socks

Dress Sock Mailer Kit

Premium Dress Sock Mailer Kit

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  • Tags: dress socks, Giving Day, fundraising